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DIAGEO ON THE MEXICAN BORDER CAMPAIGN

DIAGEO wondered why Mexicans weren't shopping more at their border Duty Free stores on their drive home from shopping sprees on the US side. My response was, "lack of information from Mexican Customs on liquor regulations ENTERING Mexico". 


I designed a campaign in the official 'green' that immigration used for their signage, an informational brochure describing exactly how much liquor you could legally buy and bring into Mexico, a series of comic-book style billboards which were placed on the Mexican side for drivers to look at while they sit for hours waiting to get across, a website, give-away water bottles and musical CD's with. The design included the beloved (no longer in production in Mexico) VW beetle stopping at Duty-Free stores. Water bottles and CD's were given away at the border during onsite promotions - every promo piece included the 

official Mexican customs liquor regulations.  Client loved it, campaign worked.                    

                                                                                                                                         CLICK ON INDIVIDUAL IMAGE TO VIEW IN LARGE SCALE

Brochure


   


   DIAGEO Spanish-language 


   holiday party guide highlights 


        spirits and food pairing.


   



                        CLICK ON INDIVIDUAL IMAGES TO VIEW IN LARGE SCALE

 

Brochure 



 


DIAGEO summer party guide 


highlights spirits and food pairing.







             CLICK ON INDIVIDUAL IMAGES TO VIEW IN LARGE SCALE

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