Native Americans Deserve Better

My background and experience: I am Mexican and was raised navigating between two countries and two cultures. It is this experience that allowed me to connect with the Native American experience in the US. 


How my work is different: What makes my work unique is my ability to create an authentic portrayal of native people. 


I have worked with Native American organizations in New Mexico and New York for over 12 years, writing and producing award-winning marketing materials for a variety of health-related, social issues, and other projects. Our work has not only been well received by the tribes themselves, but it garnered many marketing and advertising awards in the process. 


What made our projects unique was our ability to show native people as they truly are – a happy, well adjusted group of individuals sharing similar experiences as the rest of the country, albeit, both in and out of reservations. Yes there are many differences between our cultures, but there are also many similarities. 

"Restoring The Circle" -  Intimate Partner Violence Prevention 

:30 TV spot - Domestic Violence Prevention   

Aids prevention - long form video 

National award-winning teen domestic violence prevention TV ad for Native youth. 

Awards: 

  • AMA: Marketer of Year – 'Restoring the Circle' Collateral Campaign
  • National Teen Awards –  Violence :30 spot 

OTHER CLIENTS INCLUDE: 
  • The Pueblo of Pojoaque (NM)
  • The Navajo Pueblo (NM)
  • Shinnecock Reservation (NY)




Michelle Obama speaks to Native American youth at the first White House Tribal Youth Gathering, Thursday, July 9, 2015 in Washington DC.





THE NATIVE AMERICAN EXPERIENCE AND HEALING

Negative media portrayals have been shown to have a harmful impact on Native people and how they see themselves. 

Native Americans  experience similar social maladies and addictions as does the rest of the country, however, native people receive far less information about treatable deseases, and are rarely portrayed in the same sympathetic manner as non-natives are. This lack of  information and respect can lead to silent suffering, shame and even death. 





NATIVE FAMILIES 
LIVING NORMAL LIVES

Native Americans have professional careers, college degrees, and celebrate anniversaries and birthdays just like everybody else. But turn on the TV and you rarely see them, leaving many native people without a positive self-image and even questioning themselves, their community, their academic possibilities and their future. If we show native families in happy, functioning conditions on TV, it will become normal and the phycological isolation will begin to diminish. 






AIDS AND OTHER TREATABLE DESEASES - HOW THE MEDIA EXCLUDES NATIVE PEOPLE 

When native people watch TV commercials, they see  white people deseases and anglo remedies. The media and the pharmaceutical industry have created a complete disconnect and disservice between native people and medical options.  

The lack of proper and respectful information on treatable deseases such as aids and diabetes is a multi-teared problem created by irresponsible advertising and marketing agencies, and is causing native people to remain untreated for manageable deseases.  


NATIVE YOUTH AND INACCURATE IMAGE ISSUES

Native youth experience “relative invisibility” in the media. When they are included, they generally are portrayed as historical figures who wear buckskin, ride horses or live in teepees. As modern people, they are often associated with addiction, poverty and a lack of formal education.

Some youth may be motivated to identify with negative representations, even if they are inaccurate, simply because one representation is better than no representation.

Inaccurate and negative  media depictions of Native Americans have damaging psychological and even physical consequences.
 
It doesn't have to be this way. We can change this perspective. 

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